ALLEN & HOUSTON, SYDNEY
Your business is better
than your website suggests.
I build sharp, considered websites for founders and small business who know the difference. And are done putting it off.
Ecommerce
Live in Days
Shopify
Squarespace
One Clear Process
No unecessary extras
Ecommerce Live in Days Shopify Squarespace One Clear Process No unecessary extras
A POINT OF VIEW
Most websites are
overbuilt or underthought.
There's the bloated version. Seventeen pages nobody reads, a hero video that kills load time, fonts that felt right in 2019. Then there's the opposite: something thrown together that doesn't come close to reflecting how good the business actually is.
The fix is almost always simpler than people think. Good imagery. Clear structure. A site that knows what it's there to do. That's the middle ground. That's where I work.
SELECTED WORK
Recent launches
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![A MacBook displaying a website for Westlight Photography Studio, featuring palm trees and a woman taking a photo with a camera.]()
Westlight Photography
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![Open MacBook displaying a website for Los Arcos golf shop, showing aerial view of a golf course with sand traps and trees, promoting golf outfits on par.]()
Los Arcos
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![Laptop screen displaying a website with a scenic vineyard landscape and a navigation menu for alcohol beverages.]()
Kent Street Cellars
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![Laptop computer displaying a pet accessories website with a large image of a golden retriever and the text "Made in Italy Pet Accessories."]()
Contemporary Pet Space
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![Open MacBook displaying a website titled 'Rare Scottys' with a golf course landscape and the text 'Every Stroke Starts Here' over the image.]()
Rare Scottys
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![Laptop displaying interior design images including a modern living room with a view of the ocean, a gold chandelier, and a marble-topped table.]()
Brian Hoy Interiors
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![A MacBook laptop displaying a website with a nature background of green leaves and sunlight, with text indicating a wedding between Dean and Cloe in Greece on September 14, 2024, and menu options labeled D&C, Travel, Schedule, Outfit, FAQ.]()
D&C Wedding Website
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![Laptop displaying a wine website with a vineyard background, logo, and sections about Elina Shaw Wines and wine bottles.]()
Elina Shaw Wines
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![A MacBook laptop displaying a black and white website with a person performing a one-handed handstand on the beach and the sea in the background.]()
DPT Fitness
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![Laptop displaying the homepage of CBD Cellars, a Sydney-based wine and spirits store. The page features a vineyard image and navigation menu for champagne, wine, spirits, beer, and gifts.]()
CBD Cellars
ABOUT
I know what works. And what’s just noise.
I'm Peta. I've spent years shaping how a premium drinks brand shows up online. The imagery, the campaigns, the whole thing. That's not a side project. That's my day job. A&H is what happens when I apply the same thinking to other people's businesses.
I'll tell you what's not working, fix it, and get it live. If the logo you've had since 2018 is dragging the site down, I'll say so. That's not me being difficult. It's what you're actually paying for.
No handoffs to juniors. No overdesigning for the sake of it. Just good work, done quickly.
Commercial instinct, not just design sense
Years leading ecommerce and creative direction for a large online retailer.
One person, every time
You work with me directly from start to finish. No account managers, no junior handoffs, no translation errors.
Fast because the process is tight
Not rushed. Structured. A clear start, a clear finish, and no grey area about what’s included.
Opinions are part of the service
Bad imagery will hurt your site more than anything else. You’re not hiring me to agree with everything.
THE BUILDS
Two packages.
One process.
01 - THE PRESENCE
The Studio Build
For businesses that are doing well but look like they aren't online. A clean, considered site that finally reflects how good the thing actually is.
$3500
7 DAYS · SQUARESPACE OR SHOWIT
02 - ECOMMERCE
The Shop Build
For product businesses that need a store built properly. Not just live, but structured to actually sell. Done in two weeks, not two months.
$5500
10-14 DAYS · SHOPIFY
HOW IT WORKS
No surprises.
Just a clear process.
Every project runs the same way. You know what's happening at every stage and exactly what's expected from both sides.
01
APPLY
02
STRATEGY CALL
03
BUILD WEEK
04
LAUNCH
Once I have all of your assets, I build. You review once. Structured feedback means we move forward, not in circles.
Live, with a full walkthrough. You leave knowing how to manage the site yourself from day one.
We’ll just on a call to get clear on what the site needs to do, how it should be structured, and what good looks like for your business.
Tell me about your project. If it’s the right fit, I’ll confirm your spot and we lock in a start date.
WHO IS THIS FOR
Good work needs the right client too.
The best projects happen when a client comes prepared, trusts the process, and doesn't need their hand held through every decision.
I'm not the right fit for everyone. If you're not sure what your business is yet, or you need someone to manage every small choice, this probably isn't the right time.
If you're ready, decisive, and want it done properly, let's talk.
LIFESTYLE AND PRODUCT BUSINESS
Small brands that take their aesthetic seriously and know how they look online as part of how they sell.
Founders who’ve been putting this off
The site has been on the list for months. You just need someone to take it off your plate and get it done.
People who want a point of view
You’re not looking for someone to build exactly what you describe. You want someone who’ll make it better.
Stop putting it off.
READY
Applications take five minutes. Tell me about your project and I'll come back to you within 48 hours. If it's a good fit, we'll lock in a date and get moving.
NOT SURE YET
‘Which build is right for me?’
Send a message and I’ll point you in the right direction.